GA4 Consulting Services

This innovative analytics solution from Google offers businesses a profound understanding of their customers' journeys across multiple platforms, prioritizing user privacy while significantly influencing marketing strategies. Let our GA4 specialists guide you through a smooth transition.

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Transition from Universal Analytics to Google Analytics 4: Elevate your Analytics Approach

Google announced on March 16, 2022, that processing of new data in Universal Analytics properties would cease on July 1, 2023. This significant leap in analytics signals a comprehensive change in measurement techniques, and the time frame to switch to GA4 or an alternate analytics provider is narrowing swiftly.

GA4 amalgamates user behavior data from both web and mobile apps. Advanced analytical methodologies beyond regular reports can be carried out with GA4 Explorations. Enhance your understanding with inherent machine learning and predictive modeling, and benefit from a design that focuses on data privacy.

  • Strategic Consultation

    Strategic Consultation

    Digital Factory will conduct a thorough examination of your existing Google Analytics implementations and the performance of your website. We'll undertake extensive research to refine your data strategies in accordance with the latest Google Analytics guidelines.

    • Comprehensive Google Analytics Evaluation
    • In-depth Customer Journey Analysis (assessing engagement, experience, and conversion)
    • Gap Analysis Report for Google Analytics and Google Tag Manager
    • Architectural Design for Data Collection and Transition to Google Analytics 4
    • Key Performance Indicator (KPI) Review and Enhancement Plan
    • Formulating Actionable Insights for Crucial Business Decisions
    • Recommendations for Best Practices, Tools, and Processes
    • Data-Driven Strategies to Boost Business KPIs

  • Tag Integration and Application

    Our Google Analytics consultants at Digital Factory ensure the correct tagging on your website. We assist you in activating GA4's advanced features, including Big Query integration, comprehensive reporting, cross-device tracking, custom events and parameters, as well as setting up the AI-driven user consent model.

    • Management of Google Tags
    • Transition to Google Analytics 4
    • Advanced Data Collection Techniques
    • Customization of Data Layer Scripts
    • Audience Segmentation
    • Personalization and A/B Testing
    • Development of Automated Dashboards and Customized Reports
    Tag Integration and Application
  • Engineering & Development

    Ongoing Support

    Our GA4 experts, with over ten years of hands-on experience, provide a wide range of support and maintenance services, including integrations with third- party tools, performance optimization, mobile-responsive updates, post-launch support, and dashboard management.

    • Support for Marketing and Campaign Operations (Launch Phase)
    • Support for Marketing Optimization (Post-Launch Phase)
    • Continuous Analytics Support for Sprint Releases
    • Maintenance of Automated and Custom Reports and Dashboards

Find out how df can help your business grow

Join us for a 30-minute call.

  • Save you hours of manual work and eliminate costly errors by automating critical processes
  • Build you the perfect bespoke platform that will support your long-term growth aspirations